Dear dog lovers, 

Our family are the 3rd generation producing high quality dog food in Wehringen, Bavaria. As big dog lovers, and the resulting quest for optimal nutrition, we have developed unique recipes for the health and vitality of your dog. 

The special thing about it? The carefully composed variety of pure natural ingredients. We source raw ingredients from local farmers and are thus personally responsible for the safe origin of our food ingredients. Only high quality proteins, combined with the valuable properties of herbs and fruits, are used in our products. 

Happy Dog offers the exact nutrition that your dog requires. For every size, for every need and for every age – from puppy to senior.

With very best regards 

Georg Müller,
Owner & Managing Director

Georg Müller
Georg Müller
Made in Germany
Made in Germany

Happy Dog stands for the very highest “Made in Germany” quality.

High-quality protein sources
High-quality protein sources

The proteins originate from freshly butchered animals

What the body needs
What the body needs

We guarantee optimum digestibility (90%). 

Natural through and through
Natural through and through

No artificial colours, flavourings, preservatives or genetically-modified raw ingredients.

No animal testing
No animal testing

We waive animal testing

No soya
No soya

We do not use soya

Natural Life
Natural Life

We constantly endeavour to use a natural and species-appropriate variety of raw ingredients in our recipes.

Best raw ingredients
Best raw ingredients

We use top quality raw materials and ingredientsfrom local and regional farms.

Stringent quality controls
Stringent quality controls

The strictest independent tests guarantee you the highest level of quality.

We make use of the whole biological variety of animal protein sources in our recipes – whether meat, fish or poultry.


The result is a particularly well-balanced food, rich in high quality proteins and amino acids. With the Happy Dog Supreme products, you are ensuring in a totally natural way that your dog’s daily food is not just limited to protein from a single source.

Variety of animal protein sources
Variety of animal protein sources

High-quality proteins

The basis of healthy dog food is not just fresh meat. Natural products with health-promoting properties are indispensable for aiding optimum and species-appropriate metabolism. The Happy Dog Natural Life Concept® combines these ingredients, ensuring that your dog is supplied with everything needed to benefit the body holistically – from a strong immune system to a healthy coat.

The unique Happy Dog Natural Life Concept is contained in all Happy Dog Supreme products (apart from Africa, Mini Africa and Karibik).

Our Natural Life Concept is a further development of our proven Dog Happy Life Plus Concept. To keep the ingredients gluten-free, we now no longer use fermented grains. And we have stopped using wild garlic too. Instead, our blend of herbs now contains milk thistle, which is credited with supporting liver function.

Moderate energy content

A dog is not a wolf! A wolf in the wild covers up to 50 km per day. As a result, it requires significantly more energy than a dog. We therefore ensure:

  • a moderate supply of energy with less fat and more protein

  • reduced energy intake protects against lifestyle diseases such as obesity, joint problems, etc.

  • energy content tailored to need simply via the amount fed

The protein and energy requirements of mid-sized and large breeds are different in the puppy and young dog phases. Happy Dog developed the 2-phase concept to support growth rates appropriate for age and requirements.

Other benefits:

  • optimum calcium / phosphorus content
  • no plant-based protein substitutes (e.g. soya)
  • dry food from top quality animal protein raw ingredients with guarantee of origin
  • useful combination of all the essential substances

Just as with people, the health, zest and wellbeing of your dog depend to a large extent on the food it eats every day. 

We recommend a high-quality complete dry food for a balanced, healthy diet for your dog. 

Dry food is healthier, more effective and more affordable!

Wide range of recipes

Whether your dog is old or young, slim or chubby, active or laid back, robust or very sensitive, there is a wide range of different recipes in dry food. So the food can be optimally adapted to the individual requirements of your four-legged friend. 
Use our food advisor to find just the right varieties from our Happy Dog range, or contact our team of vets for individual advice.

Dental care

Dry food is good for caring for teeth and strengthening the bite. Although it cannot completely prevent tartar if the cat has a tendency to this, it can at least usually postpone its occurrence. In addition, biting through croquettes helps to keep teeth firm and to prevent loose teeth.

Declaring the source of protein

With high-quality dry food the sources of protein are clearly declared. Not so with tinned food: even with high-quality products the composition only states “Meat and animal by-products”. 

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