Dear dog lovers,
Our family are the 3rd generation producing high quality dog food in Wehringen, Bavaria. As big dog lovers, and the resulting quest for optimal nutrition, we have developed unique recipes for the health and vitality of your dog.
The special thing about it? The carefully composed variety of pure natural ingredients. We source raw ingredients from local farmers and are thus personally responsible for the safe origin of our food ingredients. Only high quality proteins, combined with the valuable properties of herbs and fruits, are used in our products.
Happy Dog offers the exact nutrition that your dog requires. For every size, for every need and for every age – from puppy to senior.
With very best regards
Georg Müller,
Owner & Managing Director
Georg Müller
Made in Germany
Happy Dog is high quality dog food „Made in Germany“.
High-quality protein sources
The proteins originate from freshly-slaughtered animals.
What the body needs
We guarantee optimum digestibility (90%).
Natural through and through
We use no artificial colours, flavourings or preservatives, or genetically-modified raw ingredients.
No animal testing
We are opposed to the use of animal testing.
No soya
We do not use soya.
Natural Life
We constantly endeavour to use a natural and species-appropriate variety of raw ingredients in our recipes.
Best raw ingredients
We use top quality raw materials and ingredientsfrom local and regional farms.
Stringent quality controls
Extremely stringent independent checks guarantee quality at the highest level.
We make use of the whole biological variety of animal protein sources in our recipes – whether meat, fish or poultry.
The result is a particularly well-balanced food, rich in high quality proteins and amino acids. With the Happy Dog Supreme products, you are ensuring in a totally natural way that your dog’s daily food is not just limited to protein from a single source.
Variety of animal protein sources
High-quality proteins
Basis gesunder Hundenahrung ist nicht nur frisches Fleisch. Um den Stoffwechsel optimal und artgerecht zu unterstützen, sind Naturprodukte mit gesundheitsfördernden Eigenschaften unersetzlich. Das Happy Dog Natural Life Concept® kombiniert diese Zutaten. So wird Ihr Hund mit allem versorgt, wovon der Organismus ganzheitlich profitiert – vom starken Immunsystem bis zum gesunden Fell.
Das einzigartige Happy Dog Natural Life Concept ist in allen Supreme Produkten (außer Africa, Mini Africa und Karibik) von Happy Dog enthalten.
Unser Natural Life Concept ist eine Weiterentwicklung unseres bewährten Happy Dog LifePlus Concepts. Um die Zutaten glutenfrei zu halten, verzichten wir nun auf Fermentgetreide. Weiterhin verwenden wir auch keinen Bärlauch mehr. Dafür enthält unsere Kräutermischung nun als zusätzliche Komponente Mariendistel, die besonders effektiv die Leber schützen kann.
Moderate energy content
A dog is not a wolf! A wolf in the wild covers up to 50 km per day. As a result, it requires significantly more energy than a dog. We therefore ensure:
a moderate supply of energy with less fat and more protein
reduced energy intake protects against lifestyle diseases such as obesity, joint problems, etc.
energy content tailored to need simply via the amount fed
The protein and energy requirements of mid-sized and large breeds are different in the puppy and young dog phases. Happy Dog developed the 2-phase concept to support growth rates appropriate for age and requirements.
Other benefits:
- optimum calcium / phosphorus content
- no plant-based protein substitutes (e.g. soya)
- dry food from top quality animal protein raw ingredients with guarantee of origin
- useful combination of all the essential substances
Just as with people, the health, zest and wellbeing of your dog depend to a large extent on the food it eats every day.
We recommend a high-quality complete dry food for a balanced, healthy diet for your dog.
Dry food is healthier, more effective and more affordable!
Wide range of recipes
Whether your dog is old or young, slim or chubby, active or laid back, robust or very sensitive, there is a wide range of different recipes in dry food. So the food can be optimally adapted to the individual requirements of your four-legged friend.
Use our food advisor to find just the right varieties from our Happy Dog range, or contact our team of vets for individual advice.
Dental care
Dry food is good for caring for teeth and strengthening the bite. Although it cannot completely prevent tartar if the cat has a tendency to this, it can at least usually postpone its occurrence. In addition, biting through croquettes helps to keep teeth firm and to prevent loose teeth.
Declaring the source of protein
With high-quality dry food the sources of protein are clearly declared. Not so with tinned food: even with high-quality products the composition only states “Meat and animal by-products”.